Elektroautomatik previously used a CRM tool they’ve created themselves that really didn’t help the users. This led to no one using it, and in return no one relied on the information that was to found in the system. Customers, quotations and project information was spread in Outlook, the “CRM system”, flip charts and folder structures, making it difficult to get a unified customer view. It was of course also very time consuming to locate the right information. For a project-intensive business like Elektroautomatik it is important to keep track of upcoming and ongoing sales, all the documentation and to ensure that follow-ups are done correctly and on time.
The organization sought a system that users could see the value in using. After examining everything the market had to offer Elektroautomatik chose Lime.