Results: A system that improves efficiency and saves time
In the fall of 2007 and spring of 2008 Lime CRM was implemented at Berendsen. 3 systems became 1. Administration was simplified and sales and management reporting was improved. By only having to put in something once and reduction of duplicates Berendsen got a much better overall picture of existing customers and agreements.
Through the introduction of Lime CRM, Berendsen Textil Service AB increased customer satisfaction, greatly improved the ability to process prospects and streamlined reporting through the entire sales process.
Berendsen Textil Service AB is a proof of a CRM project that succeeded to create a system to make the business more efficient, improve customer satisfaction, creating value for the sales force and customer service in their work with prospects and customers.